Maximising Media Interaction with Effective Communication Skills
Improving Interview Skills and Media Interaction - The challenge
Saying "No comment" gives the media carte blanche to print what they like, while giving you little opportunity to respond. Managed professionally, the press, radio and television are exceptional channels for communicating your key messages to your target audience. If you don’t engage positively with the media to maximise this opportunity, your competition probably will.
Clear and precise communication is at the core of any successful business. With the increased number of radio stations, television channels and specialist press, it's vital that all organisations are equipped to maximise the opportunities brought by this expansion.
The benefits of the Maximising Media Interaction programme
- You'll learn how much more powerful good (free) editorial is versus advertising (for which you have to pay)
- All media-handling skills and techniques can be transferred to other challenging audiences
- You'll learn to blend newsworthy content with access, viewpoint and timing to create good editorial
- You’ll realise how responding to media requests accurately and rapidly can help you leap-frog your competition
A one-page PDF file giving a brief overview of the Maximising Media Interaction programme. (Click one the title to download).