6th May 2006 – Mark Mason's Hall, 86 St James Street, London
9.30 for 10.00 am start - 4.00 pm Finish - Lunch provided

Hosted by Carole Spiers, President  London Chapter

One of the most important competencies is Topic Development.

Look at the world's top speakers and you will spot one clear similarity – they all specialise, they are all experts who speak for a living.  Yet having the courage to let go and become an expert in a niche is one of the hardest challenges we face on the road to becoming a successful professional speaker.

Even when we are successful, nothing remains constant and in time we need to move on as one area of expertise looses it's market appeal and new ones emerge.

Whether you are looking for a niche, comfortable in your niche or on the move, Saturday May 6th is a date not to miss.

Five top PSA speakers, all experts in an aspect of Topic Development and Personal Branding, will be sharing their strategies and ideas and helping you to learn "How to Create a Unique Market Position."

Speakers

Rob Brown
One of the UK's leading experts in relationship marketing and business networking techniques, Rob Brown will show you how to establish yourself as the "Go To" professional in your area of expertise by developing your reputation though personal branding and share  techniques that have increased his business ten fold in the past 12 months.

Tessa Hood
What does your image say about you and your brand when you meet a client or walk onto the stage. Author of The Personal Brandwagon (and how to jump on it!), Tessa Hood brings together expertise as an image consultant and successful TV commercial producer to help you make sure your image reflects your brand.

Lesley Morrissey
As a PSA Board member Lesley Morrissey was responsible for developing a comprehensive training programme on Topic Development, as a professional she is an expert in readability and will show us how to develop a unique topic and get YOUR message across to your clients effectively.

Mike Southon
Mike Southon is The Beermat Entrepreneur.  The  idea literally concived on a beermat in 2002 has resulted in no less than 4 beermat books co-authored with Chris West and now features a successful international network website and national programme of workshops. You will learn from Mike how to turn an idea into a unique market position.

Shaun Smith
Featured CNBC's ‘Ask the Expert’  and co-author of two critically-acclaimed business books, Uncommon Practice’, and ‘Managing the Customer Experience’ Shaun Smith has helped organisations worldwide  to create a compelling customer experience that achieves brand differentiation and long-term customer loyalty. He is  also contributing author to The Economist’s Brands and Branding.


Learn how to create a unique market position from five of the UK's top speakers and network and share ideas with other speakers. This meeting will help ensure that 2006 is your best year yet.

Members £50 plus vat (£58.75 ) Non members £80 plus vat (£94.00)

Book now to make sure you do not miss this important event.

Call 0845 3700 504