Earlier today I received an email from Aweber advertising a new capability in their system. You can now syndicate (publish) your broadcasts to Twitter.

Wow, amazing, so what?

Well, there's some really intersting, long range marketing ideas attached to this and I for one have joined the gang. This news alone was enough to pursuade me to open a Twitter account - which I have done:

ChrisDavidsonUK is my user-id, by the way

Here's where I see the benefit:

I publish the Professional Speakers Journal (PSJ), as many of you already know. The PSJ has a Tip of the Week newsletter called "Business Booster" and this is broadcast using Aweber. Now, with no extra work at all (apart from ticking one extra box) I can broadcast my Business Bootsers across the Twitter network. I see this as potentially massive and if you're not already up to speed on this issue, then I really think you ought to do some homework, pretty darn quick - which leads me to my second point:

Where to go for "Twitter Help"?

A really good place to start is the CommonCraft website and their introductory video on twitter - found here:

www.CommonCraft.com/twitter